How Exporting Can Improve Your Bottom Line

You may think that exporting is just for the big boys, but the truth is that approximately 98% of United States exporters are small- to mid-sized businesses, accounting for one-third of United States exports, according to a report by the U.S. Department of Commerce. The number of small- to mid-sized exporters has tripled over the past two decades. Yet, less than 1% of America’s nearly 30 million companies export, according to the International Trade Administration.

With more than seven billion potential customers worldwide and nearly half reachable online, the world is your oyster, according to Laurel Delaney, an expert in exporting. She is the founder of GlobeTrade and Women Entrepreneurs GROW Global and author of Exporting: The Definitive Guide to Selling Abroad Profitably.

“Exporting is a great growth strategy that can increase sales and profits, as well as create jobs,” said Delaney. More than 70% of the world’s purchasing power is located outside of the United States. The most fertile countries for United States exports are Canada, Mexico and China.

Marketing has never been easier

In this day and age, it’s easy to reach customers beyond our borders. As mentioned, there already are a huge number of global internet users. In addition, the number of mobile users are surging and, with the proliferation of social media and search engine marketing, marketing has never been easier.

Delaney advises businesses to start slowly and go with what you know. If marketing on Facebook has worked for you in the United States, use it to reach potential customers in other countries. It’s the #1 social medium in the world. If this test is successful, consider hiring a local marketing company that knows the language, the best social media and search engines in that country.

Source: Forbs

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